World Wildlife Fund

World Wildlife Fund is an international conservation organization that works to protect wildlife, ecosystems, and biodiversity. It is called World Wide Fund for Nature outside the United States and Canada.

WWF Living Planet Report: A periodic assessment of global biodiversity, ecological pressures, and conservation responses published by WWF. It translates biodiversity monitoring into a prominent account of the state of nature.
Julian Huxley: A British evolutionary biologist and public intellectual who served as UNESCO's first director-general. His 1961 East African conservation mission helped prompt the creation of WWF.
Carter Roberts: An American conservation executive who became president and chief executive officer of WWF-US. His leadership has shaped the organization's major US conservation priorities.
Greenpeace: An international environmental organization known for campaigning and direct-action advocacy. Its campaigning model contrasts with WWF's extensive partnerships with governments and businesses.
Earth Hour: An annual event in which people and organizations switch off nonessential lights to draw attention to environmental issues. WWF created this public campaign to build support for climate and nature action.
World Wide Fund for Nature founding: The establishment of the World Wildlife Fund in 1961 as an international organization for wildlife conservation. Its founding explains why the organization began with a wildlife-focused name and mission.
Marco Lambertini: An Italian conservationist who served as director general of WWF International. His tenure brought global biodiversity and climate advocacy to the center of WWF's public work.
The Nature Conservancy: A conservation organization that protects lands and waters through science, partnerships, and acquisition. Its land-protection model offers a useful comparison with WWF's broader global program network.
TRAFFIC: An organization that monitors wildlife trade and works to reduce trade threatening wild species. WWF helped establish this partner organization to address illegal and unsustainable wildlife trade.
International Union for Conservation of Nature: An international organization that brings together governments and civil society to support nature conservation. IUCN's network and expertise helped shape the circumstances surrounding WWF's formation.

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