YouTube

YouTube is an online video-sharing platform where users publish, discover, and watch videos. Its recommendation systems, creator economy, and advertising model shape how video circulates online.

YouTube recommendation system: A set of machine-learning systems that selects and ranks videos for YouTube surfaces such as Home and Up Next. It personalizes discovery and strongly influences which videos gain audiences.
Chad Hurley: An American entrepreneur who co-founded YouTube and served as its first chief executive. He helped lead YouTube's launch and early product direction.
YouTube Music: A music-streaming service that offers songs, albums, music videos, and personalized playlists. It extends YouTube's video library into a dedicated music-listening service.
Creator economy: An economic system in which independent creators earn income from audiences, brands, and digital platforms. YouTube became a major venue for turning audience attention into creator income.
TikTok: A social-media platform centered on creating and viewing short-form videos in a personalized feed. Its feed-first design competes with YouTube for short-video viewing and creator attention.
YouTube Partner Program: YouTube's program that lets eligible creators earn revenue from advertising and other platform features. It formalizes creator monetization and sets eligibility rules for earning.
Steve Chen: A Taiwanese-American entrepreneur who co-founded YouTube and helped build its early technology. His engineering work contributed to the service's initial video-sharing infrastructure.
YouTube Live: YouTube's service for broadcasting live video and streaming it to audiences in real time. It supports live events, creator broadcasts, and interactive audience chat.
YouTuber: A person who regularly creates and publishes videos on YouTube, often building a public audience or business. The platform made video creator a prominent occupation and identity.
Vimeo: A video-hosting platform known for professional tools and a focus on creative and business video. It offers a smaller, more professionally oriented alternative to YouTube's mass audience.

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