Knowra Attention economy Attention economy The attention economy is an economic framework in which human attention is scarce and organizations compete to capture it. It treats attention as a resource that can be attracted, measured, and monetized.
Surveillance capitalism : An economic system that extracts personal data to predict and influence behavior for profit. Behavioral data lets platforms target the attention they compete to capture.
Filter bubble : A personalized information environment that narrows exposure to material outside a person's existing interests or views. Attention-driven personalization can repeatedly surface familiar material.
Information economy : An economy in which the production, distribution, and use of information are central sources of value. It emphasizes information as the scarce resource rather than attention to it.
Social media : Digital services that enable users to create, share, and interact with content and communities. Social platforms organize feeds and interactions to attract recurring attention.
Engagement : The measurable interactions people have with media, products, or organizations. Clicks, views, and time spent serve as proxies for captured attention.
Misinformation : False or inaccurate information, regardless of whether it is shared deliberately. Sensational falsehoods can attract attention and spread rapidly online.
Attention ecology : A framework for studying how attention is distributed across people, technologies, and environments. It focuses on the conditions shaping attention, not only its competition and exchange.
Search engine : A system that finds and ranks information in response to a query. Search engines compete for attention through relevance, interface design, and advertising.
Programmatic advertising : The automated buying and selling of digital advertising space through software and auctions. Automated ad markets monetize attention at the moment it is offered.
Doomscrolling : The prolonged consumption of distressing news or social media content, often by scrolling. Endless feeds can keep attention fixed on alarming material.
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