Viral marketing

Viral marketing is a strategy that encourages people to share promotional content through social networks, allowing its reach to grow through person-to-person transmission.

Word-of-mouth marketing: Word-of-mouth marketing promotes products or ideas through communications between people. Viral marketing scales interpersonal recommendation through shareable content.
The Blair Witch Project: The Blair Witch Project is a 1999 horror film marketed through an early internet campaign that presented its fiction as real. Its online clues and ambiguity generated widespread audience discussion before the film's release.
Traditional advertising: Traditional advertising uses paid placements in established media such as television, radio, print, and outdoor displays. Viral marketing seeks audience-driven circulation rather than relying primarily on purchased exposure.
Customer acquisition: Customer acquisition is the process of attracting and converting new customers. A campaign's sharing can lower the cost of reaching potential customers when conversion follows.
Social network: A social network is a set of people connected by relationships through which information can travel. Network ties determine how promotional content reaches new audiences.
Dove Campaign for Real Beauty: Dove Campaign for Real Beauty is an advertising campaign launched in 2004 featuring women with diverse appearances. The campaign's shareable videos and debate helped carry its message beyond paid placements.
Influencer marketing: Influencer marketing uses people with established audiences to promote products, services, or ideas. Its initial reach is deliberately borrowed from selected creators, unlike organic peer-to-peer spread.
Brand awareness: Brand awareness is the extent to which people recognize or recall a brand. Rapid circulation can make a brand familiar far beyond its existing audience.
Network effect: A network effect occurs when a product or service becomes more valuable as more people use it. Each new sharer can increase the audience and potential value of campaign participation.
Old Spice advertising campaign: The Old Spice advertising campaign is a series of humorous commercials and online responses launched in 2010. Personalized video replies turned audience interaction into additional widely shared content.

Linked from 11 pages