Linked from
The 11 pages that link to Viral marketing, each with the reason it gives.
Publicity stuntRelated: Stunt coverage can spread beyond news outlets through audience sharing.
Bandwagon effectRelated: Sharing can turn visible uptake into a cue that encourages further uptake.
Flash mobRelated: Recordings of flash mobs can extend a brief live event to much larger audiences.
Short-form contentRelated: Brief, shareable items can circulate quickly between connected audiences.