Knowra Consumer behaviour Consumer behaviour Consumer behaviour is the study of how individuals and groups select, buy, use, and dispose of products and services, including the influences and decision processes involved.
Consumer decision-making : The process by which consumers recognize needs, compare options, choose, and evaluate purchases. It maps the stages through which consumer choices take shape.
Psychology : The scientific study of mind and behavior. It provides concepts for explaining perception, motivation, learning, and choice.
Market segmentation : The division of a market into groups with shared characteristics or needs. Behavioral patterns help distinguish groups likely to respond differently to offerings.
Consumer culture : A social order in which buying and using goods strongly shape identity and everyday life. It describes how consumption becomes a source of meaning beyond meeting practical needs.
Rational choice theory : A model in which people choose options that best serve their preferences under constraints. It offers a clean benchmark against which observed consumer decisions are compared.
Motivation : The psychological forces that initiate, direct, and sustain goal-oriented behavior. Needs and goals supply the impetus behind many purchasing decisions.
Behavioral economics : The study of how psychological and social factors shape economic decisions. It explains why actual consumer choices often depart from idealized rational models.
Marketing research : The systematic collection and analysis of information about markets and customers. It measures preferences and behavior to support marketing decisions.
Planned obsolescence : The design or marketing of products to limit their useful life or hasten replacement. Replacement cycles connect purchasing patterns to product design and disposal.
Bounded rationality : Decision-making under limits of information, time, and cognitive capacity. It explains why consumers often settle for satisfactory options rather than optimize.
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