Knowra Credibility Credibility Credibility is the perceived believability of a person, source, or claim. It depends on judgments about qualities such as expertise, honesty, and evidence.
Source credibility : Source credibility is the perceived believability of the person, organization, or medium presenting information. It narrows credibility to judgments about who communicates a claim.
Source credibility theory : Source credibility theory explains how perceived communicator characteristics influence persuasion and acceptance of messages. It models how judgments of a communicator contribute to credibility.
Media literacy : Media literacy is the ability to access, interpret, evaluate, and create media messages. It offers methods for assessing the credibility of media sources and claims.
Validity : Validity is the degree to which an argument, measure, or inference supports the conclusion it is meant to support. A claim can sound credible while its reasoning or measurement lacks validity.
Misinformation : Misinformation is false or misleading information shared without necessarily intending to deceive. Credibility cues can help misinformation circulate even when its claims lack support.
Expertise : Expertise is specialized knowledge or skill acquired through study, training, or experience. Perceived subject knowledge is one basis for trusting a source.
Elaboration likelihood model : The elaboration likelihood model describes persuasion through central and peripheral routes of processing. It explains why credibility cues matter more when people scrutinize arguments less.
Fact-checking : Fact-checking is the process of verifying factual claims against reliable records and evidence. It tests claim credibility through independent evidence rather than impression alone.
Reliability : Reliability is the consistency of a measurement, procedure, or result across repeated conditions. Reliability concerns consistency, not whether an audience finds a source believable.
Disinformation : Disinformation is false or misleading information deliberately created or shared to deceive. Deceptive campaigns often imitate credible sources to gain acceptance.
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