Digital signage
Digital signage uses electronic displays to present changing information, promotions, or other content in public and commercial spaces.
Digital signage software: Software used to create, schedule, distribute, and manage content on digital signage displays. It controls what appears on screens and when.
Retail media: Advertising sold by retailers across their stores, websites, apps, and other customer-facing channels. In-store screens make retail locations a channel for paid advertising.
Liquid-crystal display: A flat-panel display technology that controls light passing through liquid crystals and color filters. LCD panels are widely used for indoor signage screens.
Print advertising: Paid promotional material distributed in printed publications or physical formats. Unlike printed advertisements, digital signage can change content without replacing physical materials.
Programmatic advertising: The automated buying and selling of advertising inventory using software and data. It enables some screen networks to sell and target advertising automatically.
Content management system: Software for creating, organizing, and publishing digital content across websites, applications, or displays. Signage systems use content-management functions to update screen material.
Menu board: A display presenting food or drink options and prices at a restaurant or other food-service venue. Digital menu boards are a common, frequently updated signage format.
Light-emitting diode display: A display that forms images using an array of light-emitting diodes. LED displays support bright, large-format signage, including outdoor installations.
Static signage: Fixed physical signs whose displayed message does not change electronically. It is the non-digital alternative for messages that need little or no updating.
Audience measurement: The collection and analysis of data estimating the size and characteristics of an audience. Advertisers and operators use it to assess who may see screen content.