E-commerce

E-commerce is the buying and selling of goods or services through electronic networks, especially the internet. It includes online transactions between businesses, consumers, and other organizations.

Online marketplace: A digital platform where multiple sellers offer goods or services to buyers. Marketplaces bring many sellers and buyers together in one e-commerce interface.
Business-to-consumer: A business model in which companies sell products or services directly to individual consumers. It describes the familiar retailer-to-shopper form of e-commerce.
Internet: A global system of interconnected computer networks that communicate using shared protocols. It supplies the network infrastructure used by most contemporary e-commerce.
Brick-and-mortar retail: Retail sales conducted through physical stores where customers can visit and inspect goods in person. It contrasts with online storefronts in location, product inspection, and service.
Long tail: A market pattern in which many niche products collectively account for substantial demand beyond a few bestsellers. Online catalogs can offer niche goods without the shelf limits of physical stores.
Shopping cart software: Software that lets shoppers select products, review orders, and proceed to checkout. It turns selected products into an order ready for purchase.
Business-to-business: Commercial transactions between businesses, including sales of goods, services, or supplies. Online business portals extend e-commerce to wholesale and organizational purchasing.
World Wide Web: A system of interlinked resources accessed over the internet using web browsers and protocols. Websites and browser interfaces make many online stores accessible.
Omnichannel retail: A retail strategy that integrates online and physical channels into a coordinated customer experience. It combines e-commerce with stores rather than treating them as separate operations.
Network effect: A phenomenon in which a service becomes more valuable to each participant as more people use it. Marketplaces can attract buyers and sellers through mutually reinforcing participation.

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