KnowraEdward BernaysLinked fromLinked fromThe 13 pages that link to Edward Bernays, each with the reason it gives.All 13Related 11Compared with 2PropagandaRelated: His campaigns and writings helped formalize persuasion as a professional practice.Public relationsRelated: His campaigns and writings helped define PR as planned influence on public opinion.ConsumerismRelated: His campaigns helped establish professional persuasion as a tool for creating consumer demand.Walter LippmannRelated: Bernays drew on arguments about opinion formation that Lippmann made prominent.Jacobo ÁrbenzRelated: His work for United Fruit helped shape U.S. perceptions of Guatemala before the coup.PublicityRelated: Bernays helped establish publicity as a deliberate method of shaping mass opinion.AstroturfingRelated: His work illustrates an early professional tradition of deliberately shaping public opinion.Gustave Le BonRelated: Bernays drew on crowd psychology when theorizing the influence of public relations.Ivy LeeRelated: Bernays developed a more systematic theory of persuasion after Lee helped establish publicity as corporate counsel.Guatemalan coup d'étatRelated: He advised the United Fruit Company on public relations during growing U.S. concern about Guatemala.History of advertisingRelated: His campaigns blurred the boundary between advertising, publicity, and public relations.