Internet meme

An idea, image, video, or format that spreads online through sharing and imitation, often changing as people adapt it.

Mimetic theory: An account of how people learn desires and behaviors by imitating others. It explains imitation as the basic social process behind many meme variations.
Meme: A unit of cultural information that spreads between people through imitation. Internet memes are the online form of a broader idea about cultural replication.
Political communication: The production and exchange of messages about politics among citizens, institutions, and media. Political actors use memes to frame issues and circulate claims in shareable forms.
Pepe the Frog: A cartoon frog character created by artist Matt Furie and later adopted in varied online contexts. Its shifting use shows how a character can acquire meanings beyond its original comic.
Community of practice: A group that develops shared knowledge and practices through sustained interaction. Shared meme references can signal belonging and reinforce a community's conventions.
Viral content: Online material that spreads rapidly through repeated sharing across networks. Memes can go viral when sharing carries them quickly between communities.
Internet culture: Shared practices, references, and norms that develop through online interaction. Memes draw on the conventions and shared references of online communities.
Propaganda: Communication designed to influence attitudes or behavior in support of a cause or authority. Memes can package persuasive messages for rapid circulation and repetition.
Doge (meme): An internet meme featuring a Shiba Inu dog alongside humorous, broken English captions. Its distinctive caption style became a recognizable template for imitation.
Copyright: A legal system granting creators exclusive rights over specified uses of their original works. Remixing images, music, and video can raise questions about permission and fair use.

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