KnowraPaul LazarsfeldLinked fromLinked fromThe 5 pages that link to Paul Lazarsfeld, each with the reason it gives.All 5Related 5Robert K. MertonRelated: Merton collaborated with Lazarsfeld on research methods and the sociology of mass communication.Survey researchRelated: His research helped formalize survey methods in sociology and mass communication.Uses and gratifications theoryRelated: His audience research helped establish questions about why people use mass media.Communication studiesRelated: His audience studies helped establish survey-based mass communication research.Two-step flow of communicationRelated: His election study supplied key evidence for the two-step account.