Linked from
The 17 pages that link to Private Label, each with the reason it gives.
SupermarketRelated: Store brands let supermarkets differentiate their ranges and compete on price.
CostcoRelated: Kirkland Signature gives Costco control over selected products, quality, and margins.
AldiRelated: Aldi relies heavily on own-brand goods to control product costs and store presentation.
Grocery storeRelated: Store brands let grocers shape prices, product ranges, and profit margins.
Warehouse storeRelated: Store-owned brands can offer value while differentiating the merchandise.