Linked from
The 18 pages that link to Social desirability bias, each with the reason it gives.
Public opinionRelated: This bias can make reported opinions diverge from private views.
Hawthorne effectRelated: Being studied can encourage people to present themselves favorably.
Opinion pollRelated: It can distort answers on sensitive or politically charged topics.
Sex researchRelated: It can distort self-reports about stigmatized or private sexual experiences.