Linked from

The 15 pages that link to Willingness to pay, each with the reason it gives.

• Cost–benefit analysisRelated: It offers a monetary measure for benefits without market prices.

• Consumer surplusRelated: Consumer surplus is calculated by comparing this value with the price actually paid.

• UtilityCompared with: It can serve as a monetary proxy for value, but is not utility itself.

• Price discriminationRelated: Differences in willingness to pay create opportunities for profitable price variation.

• PaywallRelated: It determines whether a content restriction converts interest into sustainable revenue.

• Coase theoremRelated: Comparing parties’ valuations helps determine whether transferring a right can create gains from trade.

• Market equilibriumRelated: It helps determine the demand underlying equilibrium.

• Health economicsRelated: Monetary valuation can capture preferences, but ability to pay may shape measured demand.

• Subjective theory of valueRelated: It provides one observable expression of an individual’s subjective valuation.

• Kaldor–Hicks efficiencyRelated: Cost–benefit analyses often estimate gains and losses using willingness to pay.

• Shadow priceCompared with: Shadow prices arise from an optimization model; willingness to pay comes from preferences or valuation.

• Endowment effectRelated: A gap between this measure and owners' asking prices is a common test of the effect.

• PriceRelated: A buyer's willingness to pay helps determine whether a quoted price is acceptable.

• St. Petersburg paradoxRelated: The puzzle asks why this amount stays modest when expected monetary value is infinite.

• Demand (economics)Related: Buyers’ valuations help determine whether they are willing to purchase at a given price.