Linked from
The 16 pages that link to Audience measurement, each with the reason it gives.
Mass mediaRelated: Ratings and metrics help determine programming choices and advertising prices.
Adult contemporary musicRelated: Stations use audience data when choosing music for adult listeners.
Digital signageRelated: Advertisers and operators use it to assess who may see screen content.
Old mediaRelated: Ratings and circulation figures linked old-media audiences to advertising revenue.