KnowraCustomer relationship managementLinked fromLinked fromThe 5 pages that link to Customer relationship management, each with the reason it gives.All 5Broader topic 3Related 1Compared with 1RetailRelated: Retailers use customer histories and service interactions to support repeat purchases.Software as a serviceBroader topic: Salesforce made CRM a defining SaaS category for many businesses.Enterprise resource planningCompared with: CRM focuses on customer-facing work, sometimes integrated with ERP but often deployed separately.Information systemBroader topic: It organizes customer information to support sales, service, and retention.Information technologyBroader topic: CRM platforms use IT to organize customer records and interactions.