Linked from

The 18 pages that link to Product placement, each with the reason it gives.

• AdvertisingCompared with: Product placement embeds promotion in content instead of presenting a separate advertisement.

• Television advertisingCompared with: It promotes brands inside programs rather than in separate commercial breaks.

• Film marketingCompared with: It embeds advertising inside a film, unlike promotion that markets the film itself.

• Sports sponsorshipCompared with: Product placement embeds a brand in content rather than linking it contractually to a sports property.

• Film financingCompared with: It can offset costs, but usually supplements rather than replaces production financing.

• Fashion advertisingCompared with: It embeds fashion products in content rather than presenting a conventional advertisement.

• Media franchiseCompared with: It places real-world brands inside a work, unlike products licensed from the work itself.

• Media mixCompared with: Placement inserts a brand into content; media mix develops connected content and products around a property.

• InfomercialCompared with: Unlike product placement, an infomercial openly foregrounds its advertising and purchase instructions.

• Television advertisementCompared with: It embeds promotion in a program instead of separating it into a commercial break.