Knowra Public relations Public relations Public relations is the strategic management of communication between an organization or person and publics whose perceptions and actions affect them. It builds and maintains relationships through research, communication, and evaluation.
RACE model : A public relations planning framework built around research, action, communication, and evaluation. Its four stages organize PR work from diagnosing an issue through measuring results.
Ivy Lee : An American publicist who promoted press openness and advised corporations in the early twentieth century. His 1906 Declaration of Principles articulated an early case for factual corporate disclosure.
Advertising : Paid communication that promotes products, services, ideas, or organizations through controlled messages. Unlike purchased advertising, much PR seeks attention through earned coverage and broader relationship-building.
Investor relations : Communication between an organization and its investors, analysts, and financial intermediaries. It applies PR principles to financial publics and the information needs of capital markets.
Two-way symmetrical communication : A model of communication in which organizations and publics exchange information and may adjust to one another. It sets a standard of mutual adaptation against one-sided persuasion.
Situational theory of publics : A theory explaining how people recognize problems, feel constrained, and organize around issues. It helps practitioners identify which groups are likely to seek information or act.
Edward Bernays : An American public relations pioneer who applied ideas from psychology and social science to persuasion. His campaigns and writings helped define PR as planned influence on public opinion.
Marketing : The activities through which organizations create, communicate, deliver, and exchange offerings of value. Marketing centers on exchanges and markets; PR also addresses employees, regulators, communities, and other publics.
Employee communications : Communication between an organization and its employees about work, decisions, and organizational change. Employees are both an internal public and potential interpreters of organizational conduct.
Agenda-setting theory : A theory that media emphasis influences which issues audiences consider important. PR can affect issue visibility by supplying material that enters news agendas.
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